Privacy Policy

Privacy Policy — Paton & Mayr

Last updated: 27th November 2025
Website: https://www.patonandmayr.com/

Data Controller: Paton & Mayr (the “Firm”, “we”, “us”).
Registered Address:
Calle Bailén Nº 29, Alicante
Email: [email protected]
Phone: +34 687 735 134

1. Introduction

Paton & Mayr is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, complete a contact form, schedule a consultation, or interact with our marketing campaigns.

By using this website, you agree to the practices described in this policy.

2. The Data We Collect

We collect personal data directly from you and automatically through your use of the website.

2.1 Information you provide directly

Through our contact form, newsletter requests, or other interactions, we may collect:

• Full Name
• Phone number
• Email address
• Reason for contact
• Message or inquiry details

If you schedule a meeting via Calendly, we may also receive:

• Preferred appointment time
• Additional information you choose to share in booking notes

2.2 Information collected automatically

When you browse our website, we may automatically collect:

• IP address
• Device and browser information
• Usage data (pages viewed, time spent, clicks)

This is collected through:

• Google Analytics
• Google Search Console
• Meta Pixel
• Google Ads conversion tracking
• Cookies and similar technologies

3. How We Use Your Data

We process your personal data for the following purposes:

3.1 To respond to inquiries and provide legal information

• Evaluating your request
• Contacting you by email or phone
• Scheduling calls or consultations
• Following up on your inquiry

3.2 For marketing and advertising

• Running Google Ads, Meta Ads, and remarketing campaigns
• Improving our advertising effectiveness
• Measuring conversions and website performance
• Creating audiences for targeted marketing (where permitted by cookie consent)

3.3 To manage appointments

• Allowing you to book meetings via Calendly
• Sending confirmations and reminders

3.4 CRM and lead management

We may store your information in a CRM system to:

• Manage communication
• Track inquiries
• Organize client acquisition activities
• Maintain service records

3.5 Website performance and improvement

• Security monitoring
• Analytics and website optimization
• Debugging and error tracking

4. Legal Basis for Processing (GDPR)

We rely on the following legal bases:

• Legitimate interest (Art. 6(1)(f)): responding to inquiries, running ads, improving services.
• Consent (Art. 6(1)(a)): cookies and marketing tools that require user opt-in.
• Pre-contractual steps (Art. 6(1)(b)): handling your request when you initiate contact.
• Compliance with legal obligations where required.

5. Who We Share Your Data With

We may share your personal data with:

• Service providers (CRM providers, hosting, email services)
• Analytics tools (Google Analytics, Search Console)
• Advertising platforms (Google Ads, Meta Ads)
• Calendly (for appointment scheduling)
• Professional advisors, if needed
• Authorities, when required by law

We never sell your personal data.

6. International Data Transfers

Because we work with global tools like Google, Meta, and Calendly, your data may be transferred outside the European Economic Area (EEA).

These transfers are protected by:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions
• Other GDPR-compliant safeguards

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy.

Typical retention periods:

• Contact form submissions: up to 24 months
• CRM entries: until the lead becomes inactive or requests deletion
• Marketing data: depending on cookie expiry
• Analytics data: up to 26 months (Google Analytics default)

You may request deletion at any time.

8. Your Rights Under the GDPR

You have the right to:

• Access your personal data
• Request corrections
• Request deletion
• Restrict processing
• Object to processing
• Withdraw consent
• Data portability
• Lodge a complaint with a Data Protection Authority (in Spain: AEPD)

To exercise your rights, contact us at:
[email protected]

9. Cookies

Our website uses essential and non-essential cookies.

Categories include:

• Strictly necessary cookies (site functionality)
• Analytics cookies (Google Analytics)
• Marketing cookies (Google Ads, Meta Pixel)
• Functional cookies (Calendly embed)

When required, we display a cookie consent banner that allows you to accept or reject non-essential cookies.

10. Security

We implement technical and organizational measures to protect your personal data, including:

• SSL encryption
• Secure hosting
• Access control
• Monitoring and logging
• Regular security updates

However, no internet transmission is 100% secure.

11. Third-Party Links

Our website may include links to external sites. We are not responsible for their privacy practices.

12. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on this page.

13. Contact Us

For any questions regarding this Privacy Policy or your data rights, please contact us:

Paton & Mayr
Email: [email protected]
Phone: +34 687 735 134